A frequently overlooked, powerful fulfillment option is offering local pick-up. If you have a physical location and can allow your customers to forgo paying shipping costs altogether, you should!

Benefits:

• Avoid both shipping and packaging costs
• Develop a face-to-face relationship with your customers
• Potential for additional purchases while customers are at your store

Challenges:

• Limited business hours can sometimes make it difficult to coordinate pickup
• Shoppers who cross state lines or ZIP codes may not know the sales tax rates in your area